Lot Number:3
Start Time:9/28/2022 12:00:00 PM
End Time:9/30/2022 1:58:41 AM
Bid Count:6
Starting Bid:$3,500.00
Bid Increment:$100.00
Current Bid:$4,000.00
Bidding complete

Dam: ECC MRS AVA 526 (P)
D.O.B.: 1/14/2022
Breed: Brahman
Registration Number: ABBA # 1048980
Horned/Polled: Polled
Brand/Tattoo: 688/2

Click Here to View Pedigree & EPD's

ECC Polled Rio Queen 688/2 (P) is one of our favorites due to her TOTALITY! This female is the combination heifer in the sale as she is ample in her bone structure and depth of side, level on her topline, and heavy muscled. The sire to 688/2 is ECC El Caporal 301 who we showed with great success and has been one of the most influential sires in our program and the breed with close to 170 registrations. She is out of ECC Mrs. Ava 526 (P) who is by the proven and popular herd sire, LMC Polled Madison 133/0 (P), and out of a cow bred by Mrs. Ava Barker. As you might expect with +Cross Fire and Madison in the pedigree, 688/2 is extreme in her Marbling EPD, ranking in the Top 10% of the breed. There is a variety of cattle in this sale to meet everyone’s needs but for us we think there is a lot of all-around value in this female.

No donations for this lot

Sale Contacts:

England Cattle Co. - Benton England - (956) 373-1889

Infinity Cattle Services - Chris Shivers - (713) 202-1747


Please call Marshall Curl @ (956) 537-6510 if you experience any issues with the bidding or registration process.


All heifers in the sale will sell with 2 straws of semen on buyer's choice of one of the following bulls:


Sale terms & conditions

The sale is governed by Texas law. The terms and guarantees listed on this page shall constitute a contract between the buyer and the seller of each animal sold. Announcements made at the time of the auction or bidding will take precedence over the printed matter in this catalog and all other announcements made online or otherwise.

auction format & bidding

This is a two-day, online-only sale. The sale will open at 7 AM on Wednesday, Sept. 28 and will close at 7 PM on Thursday,

Sept. 29. All standard sales held on the Premier Livestock Auctions (PLA) website are conducted with the horserace-style closing format. This means that at the posted closing time for any given event, that event will enter into a period called extended bidding. Extended bidding periods are five (5) minutes each. Extended bidding will continue until there has been no bidding activity for the duration of the set extended bidding increment. At that time, the event will close and all lots will be declared sold to the highest Bidder. Each animal on which there are two or more bids will be sold to the highest bidder.

Prospective buyers MUST create a free account, and register to bid online at prior to sale time. For registration assistance, contact Marshall Curl at 956.537.6510.

Payment and transfer

All sales are final and payment is due immediately following the sale, upon receipt. All purchases will be settled for in U.S. funds by cash, check, or bank wire due upon receipt and before the animal leaves England Cattle Co. Buyer’s account must be paid in full before the animal leaves ECC. Unpaid accounts are billed 14% interest, beginning 14 days after the sale. Upon receipt of payment, ECC will transfer registration papers to the buyer. If full payment is not received within 14 days, then upon written or electronic notice to buyer, ECC shall retain ownership of animal with full property rights, including the ability to sell the animal to another buyer.


All persons who participate in the sale do so at their own risk and England Cattle Co. and sale manager assume no liability, legal or otherwise, for any accident that may occur. Limit of Liability. In no event shall we be liable for lost profits or any special, incidental, or consequential damages however arising, including negligence, arising out of or in connection with a sale made through the website. Ownership of the animal transfers at the time of sale and buyer bears the risk of injury, disease or death. ECC or sale management accepts no liability for the animals after they are sold.

breeder’s guarantee

Every animal in this sale is, to the best of the breeder’s knowledge, free from any disease and are all sound. Open or exposed females will be guaranteed by the seller to be a breeder. This, however, is not a lifetime insurance policy. This guarantee does not include injury, death, management, or feed or nutrition issues. Breeding guarantee is voided if any of the following occur: injury, death, disease, natural disaster, gross negligence or misconduct, heifers not in suitable body condition to breed, or virgin heifers flushed or IVF’d prior to having a natural calf. Should a breeding concern arise, buyer is responsible to report the concern to England Cattle Co. If an animal fails to breed, it may be returned to ECC in good condition. ECC reserves the right to try said animal for six months, and if it proves to be a breeder, return it at the buyer’s expense. If the animal proves to be a non-breeder, an animal of comparable rank or credit toward the purchase of another animal will be offered. No cash refunds will be given.

lot-specific terms

Lots 1-8: ECC reserves the right to one (1) flush or the split of two (2) flushes, minimum of six (6) embryos, on all heifers in the sale. Lots 9-10: Purchase price = 5x the bid. All semen sales are for in-herd AI and ET use, only. Semen sales are non-refundable and non-transferable. Upon calving, ECC will provide buyers with a maximum of five (5) certificates. Additional certificates may be purchased for $100 per certificate. Semen is stored at Brushy Creek Custom Sires. Semen will be released to buyer upon receipt of payment. Buyer is responsible for arranging pickup/shipping from the storage facility.


All necessary health papers will be furnished in order for the cattle to be shipped anywhere.  Buyer’s should make themselves aware of health requirements for their respective states. It is the responsibility of the buyer to make all shipping and transportation arrangements. All cattle must be picked up from England Cattle Co. (ECC) within 30 days of the sale. Any cattle left at ECC after 30 days will be subject to a daily feeding and management charge of $15 per day, unless prior arrangement have been made. Cattle purchased within a 150 mile radius of Mercedes, Texas will be delivered at no charge. Transportation services will be offered the day of the sale. We greatly appreciate our generous bidders and buyers. Contact sale management to discuss further shipping arrangements.

13228 Mile 2 E
Mercedes, Texas 78570
United States